Best seller
Seoul → Riyadh
Korean beauty, curated for you
Shop the most-loved K-beauty from 25+ Korean brands. Authentic, fresh and delivered across the Kingdom.
The CHOMI Korea trip draw
Your trip to Korea, on us
Order directly from CHOMI and every order enters you in the draw for a 7-day trip to Korea: a tour program and visits to Korean beauty companies and factories, with flights and hotel included.
17–24 May 2027Only 7 seats
Empower your skin
The harmony between powerful
Korean ingredients and
beautifully simple
daily rituals.
Ready-made routines from CHOMI's skincare experts
A ready-made routine for every skin
Complete routines our experts laid out step by step: what to use in the morning, what to use at night, and in what order. Add the whole routine in one tap and save 10%.
What's your goal?
Best for: Normal and combination skin
The Glass Skin Routine
Light layers of hydration for skin that glows from within: smooth, clear and dewy.
- 6 min a day
- Morning & night
- 5 products
- 5.016 reviews across its products
The secret to glass skin isn't more products, it's thin layers. Pat the toner in three layers, letting each one sink in, and you'll see the difference within a week.
1CleanseMorning routineEvening routineCOSRXLow pH Good Morning Gel Cleanser ( 150ml )SAR 29.61
2ToneMorning routineEvening routineHaruharu WonderBlack Rice Hyaluronic Toner Unscented ( 150 ml )SAR 39.45
3SerumMorning routineEvening routineAnuaPeach 70% Niacin Serum ( 30ml )SAR 63.76- 4MoisturizeMorning routineEvening routineHaruharu WonderBlack Rice Hyaluronic Cream ( 50 ml )SAR 56.70
5SunscreenMorning routineBEAUTY OF JOSEONRelief Sun Aqua-fresh: Rice + B5 – Lightweight Hydrating Sunscreen SPF50+ PA++++ (50ml)SAR 47.61
Full routine
SAR 213.42SAR 237.13Save SAR 23.71
Best for: Oily and breakout-prone skin
The Clear Skin Routine
Deep-cleans pores, calms breakouts and keeps shine in check without drying your skin.
- 5 min a day
- Morning & night
- 5 products
- 5.016 reviews across its products
Don't pick or over-wash: twice a day is enough. Start the BHA toner twice a week and build up once your skin is comfortable.
1CleanseMorning routineEvening routineAnuaHeartleaf Quercetinol Pore Deep Cleansing Foam ( 150ml )SAR 41.60
2SerumMorning routineEvening routineSKIN1004Madagascar Centella Poremizing Fresh Ampoule ( 100ml )SAR 58.65
3MoisturizeMorning routineEvening routineAXIS-YHeartleaf My-Type Calming Cream – Soothing Care for Sensitive Skin ( 60ml )SAR 48.02
4SunscreenMorning routineBEAUTY OF JOSEONMatte Sun Stick : Mugwort+Camelia (SPF 50+ PA++++) ( 18g )SAR 46.95
5ExfoliateWeeklyAnuaBHA 2% Gentle Exfoliatin Toner ( 150ml )SAR 72.24
Full routine
SAR 240.71SAR 267.46Save SAR 26.75
Best for: Dark spots, acne marks and dull skin
The Bright & Even Routine
Vitamin C by day and niacinamide by night for lighter spots and a more even tone.
- 6 min a day
- Morning & night
- 5 products
- 4.930 reviews across its products
Sunscreen is half the treatment. Without daily protection from our sun, spots come back, so we chose a stick that's easy to reapply every two hours when you're out.
1CleanseMorning routineEvening routineAnuaRice Enzyme Brightening Cleansing Powder ( 40g )SAR 57.52
2SerumMorning routineEQQUALBERRYVitamin Illuminating Serum ( 30 ml )SAR 68
3SerumEvening routineAnuaNiacinamide 10 TXA 4 Serum for Brightening and Dark Spots ( 30ml ) – by ANUASAR 68
4MoisturizeMorning routineEvening routineSKIN1004Madagascar Centella Tone Brightening Capsule Cream – Brightening & Tone-Correcting Cream ( 75ml )SAR 65.33
5SunscreenMorning routineMIXSOONBean Sun Stick ( 15g )SAR 56.91
Full routine
SAR 284.18SAR 315.76Save SAR 31.58
Best for: Sensitive, easily irritated skin
The Calm Skin Routine
Soothing centella, heartleaf and panthenol ease redness and gently strengthen your skin barrier.
- 5 min a day
- Morning & night
- 5 products
- 4.79 reviews across its products
With sensitive skin, less is more. Patch-test each product on your jawline for two days, and wash with lukewarm, not hot, water.
1CleanseMorning routineEvening routinePURITOMighty Bamboo Panthenol Cleanser ( 150ml )SAR 36.95
2ToneMorning routineEvening routineAnuaHeartleaf 77 Soothing Toner ( 250ml )SAR 68
3SerumMorning routineEvening routinePURITOWonder Releaf Centella Serum Unscented ( 60ml )SAR 54.31
4MoisturizeMorning routineEvening routineDr. Althea147 Barrier Cream – for Skin Barrier Repair & Deep Hydration ( 50 ml )SAR 50.99
5SunscreenMorning routineAXIS-YComplete No-Stress Physical Sunscreen Version 3 with SPF50+ for Sensitive Skin ( 50ml )SAR 50.99
Full routine
SAR 235.12SAR 261.24Save SAR 26.12
Best for: Dry and dehydrated skin
The Deep Hydration Routine
Layers of hyaluronic acid, a rich cream and an overnight mask for plump, soft skin, even in air-conditioned rooms.
- 7 min a day
- Morning & night
- 6 products
- 4.812 reviews across its products
Apply toner and serum while your skin is still damp and seal with cream right away. The overnight mask twice a week makes up for dry air-conditioned air.
- 1CleanseMorning routineEvening routineCOSRXLow pH Good Morning Gel Cleanser ( 150ml )SAR 29.61
2ToneMorning routineEvening routineIsntreeHyaluronic Acid Toner (Renewal) ( 200ml )SAR 47.61
3SerumMorning routineEvening routineCOSRXHydrium Triple Hyaluronic Moisture Ampoule ( 40ml )SAR 71.66
4MoisturizeMorning routineEvening routineBEAUTY OF JOSEONDynasty Cream ( 100ml )SAR 80.75
5SunscreenMorning routineHaruharu WonderBlack Rice Moisture Airyfit Daily Sunscreen SPF50+/PA++++ ( 50 ml )SAR 50.15
6MaskWeeklyMedicubeCollagen Night Wrapping Mask ( 75ml )SAR 76.50
Full routine
SAR 320.65SAR 356.28Save SAR 35.63
Best for: Beginners and every skin typeMini sizes
Your First K-Beauty Routine
All five Korean steps in mini sizes, so you can find what your skin loves before committing to full sizes.
- 4 min a day
- Morning & night
- 5 products
- 5.08 reviews across its products
Stick to cleanser, moisturizer and sunscreen for the first week, then add the toner and serum. That way you'll know exactly what suits your skin.
1CleanseMorning routineEvening routineAnuaHeartleaf Quercetinol Pore Deep Cleansing Foam ( 25ml )SAR 20.64
2ToneMorning routineEvening routinePURITOWonder Releaf Centella Toner Unscented [Mini] ( 30ml )SAR 16.07
3SerumMorning routineEvening routinePURITOWonder Releaf Centella Serum Unscented [Mini] ( 15ml )SAR 15.94
4MoisturizeMorning routineEvening routineAnuaHeartleaf 70% Daily Lotion ( 20ml )SAR 15.56
5SunscreenMorning routinePURITODaily Soft Touch Sunscreen (Renewer) [Mini] ( 15 ml )SAR 19.56
Full routine
SAR 78.99SAR 87.77Save SAR 8.78
Our best sellers
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
-15%
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Best seller
Watch before you buy
CHOMI reels
Short-dated, still fresh
Last Chance
Authentic Korean skincare with a shorter shelf life, at our lowest prices. Every product shows its expiry date, and the price drops as it gets closer.
Up to 61% offMix any 3, get an extra 10% off
-60%Exp. Dec 2026Numbuzin
Numbuzin No.8 Glossy Essence Serum 50mlSAR 24 SAR 60.27
Only 6 left
Use within 4 weeks for best results
-61%Exp. Dec 2026
-61%Exp. Dec 2026I'm Sorry For My Skin
I’m Sorry For My Skin – UV Lacto Aqua Sun Cream SPF50+ PA++++SAR 23 SAR 58.65
18 in stock
-51%Exp. Jan 2027AXIS-Y
Vegan Collagen Eye Serum ( 10ml )SAR 25 SAR 50.99
Only 5 left
Use within 8 weeks for best results
-51%Exp. Jan 2027I'm Sorry For My Skin
Firming Cream – 50g by I’m Sorry For My SkinSAR 26 SAR 52.79
9 in stock
Lasts ~7 weeks of daily use: you'll finish it before it expires
-51%Exp. Jan 2027I'm Sorry For My Skin
Deep Cleansing Foam – 150ml by I’m Sorry For My SkinSAR 29 SAR 58.65
Only 4 left
Lasts ~11 weeks of daily use: you'll finish it before it expires
-40%Exp. Feb 2027TIA’M
Vita B3 Mist Toner ( 200ml )SAR 29 SAR 48.45
12 in stock
Lasts ~11 weeks of daily use: you'll finish it before it expires
-40%Exp. Feb 2027I'm Sorry For My Skin
I'm Sorry For My Skin Relaxing toner Mineral Calming - 200mlSAR 47 SAR 78.20
14 in stock
Lasts ~11 weeks of daily use: you'll finish it before it expires
Trending in Korea today
What's trending in Korea today?
The products rising fastest in Korea today, with what Koreans say. Buy the ones we stock, and tap “I want it” for the rest.
See today's trends
Customer requests
Can't find it? Request it and vote
Suggest any Korean product you want, and vote for other customers' suggestions. At the end of each month we bring in the 3 with the most votes.
Suggest a winning product first: 3 pieces of it are yours, free
All requests and votingMost voted right now
Shop by category
Shop by skin type
Healthy, glowing skin starts with knowing your skin type.
Not sure where to start?
Ask the expert
Answer a few questions and get a personal routine, ingredient guide and product bundle, plus a file with your name.
- A routine for your skin type and concerns
- What every ingredient does for you
- A file with your name to keep
Takes about 2 minutes · Free
Morning routine
Step 1 · Cleanse
Rice Enzyme Brightening Cleansing Powder ( 40g )
Step 2 · Serum
Bean Essence ( 50ml )
Step 3 · Moisturize
Black Rice Hyaluronic Cream ( 50 ml )
Step 4 · Sunscreen
Bean Sun Stick ( 15g )
Sun season
SPF that feels like skincare
Lightweight Korean sunscreens with zero white cast — made for the Saudi sun.
Shop sunscreen
Brand storefronts
Shop directly from the labels you love
Popular collections
Hand-picked favourites from the CHOMI team
Our picks
From the journal
Routines, ingredients and Korean culture, written for you, from Seoul to Riyadh.
Korean culture5 min read
初美, "the beginning of beauty": the story of the name CHOMI
Our name is two syllables with Korean roots: 初 (cho), the beginning, and 美 (mi), beauty. Here's what each one means, where you'll meet them in Korean, and what the name stands for.
Routines6 min read
Glass skin: what it really is, and how to get closer to it
The famous Korean glow isn't a filter or a single product. It's hydration in thin layers, a calm barrier and daily sunscreen. Here's the method, step by step.
Korean culture7 min read
Jjimjilbang: inside the Korean bathhouse, and a gentle body ritual for home
Heated rooms, matching outfits, sweet rice drinks and a famously thorough scrub. Here's how the Korean bathhouse works, and how to bring its body-care ritual home, gently.
CHOMI Rewards
Earn 5% back on every order
Collect points, unlock birthday gifts and get early access to drops.
Rewards1,250 pts
≈ 25 SAR
- 100% authenticSourced directly from brands in Korea
- Fast delivery1–3 days across Saudi Arabia
- Clear returnsUnused items can be returned; damaged items fully refunded
- Secure paymentMada, Apple Pay, Tabby & more