Every CHOMI order enters you in the Korea trip draw · 17–24 May 2027Last Chance: up to 60% off short-dated K-beautyFree delivery on orders over 199 SAR100% authentic — sourced directly from KoreaSplit your order in 4 with Tabby or TamaraSame-day delivery in Riyadh before 1 PM

Our story

From the source in Korea, to you

CHOMI started with a simple question: why not bring Korean beauty straight from its source? Two Saudis, an engineer and logistics specialist and a pharmacist, decided to travel to Korea to find products at their origin and follow everything new, then bring them to you in Saudi Arabia in a different way.

Two people, two kinds of expertise

The engineer

Engineer and logistics specialist

Follows every product's journey from its source in Korea to your door: sourcing, shipping, storage and expiry dates.

The pharmacist

Pharmacist

Reads the ingredients, understands the formulas, chooses the products that deserve a place at CHOMI, and explains what suits your skin.

How the journey began

  1. 01

    Travelling to Korea

    Instead of relying on middlemen, we went to Korea ourselves to reach products at their source.

  2. 02

    Searching for everything new

    We follow Korean brands and their latest launches, and pick the ones worth bringing to you.

  3. 03

    In a different way

    We don't just sell: we explain the ingredients, help you build your routine, and stay clear about every detail.

What does “a different way” mean?

Let's start your routine

Answer the expert's questions, or browse the latest arrivals from Korea.