Anua

Anua is a Korean skincare brand that presents itself as kind to skin, yet effective. It builds on simplicity and an ingredient-focused approach, with an eye on sustainability.

Anua picks ingredients carefully to calm, hydrate and nourish without unnecessary irritation, so its formulas suit a variety of skin types. Each one is refined to give results you can see and feel.

Its best-known lines are the Heartleaf line for soothing and hydration, and the Peach line with niacinamide for radiance and a more even-looking tone, alongside ingredients like PDRN, azelaic acid, retinol, rice and ceramide. Anua states that more than 40 million of its products have been sold worldwide.